Igniting Australia’s cultural landscape in partnership with Melbourne Art Fair for the sixth consecutive year, Holly continues to push boundaries with curated, artistically influenced experiences, seamlessly blending creativity, culture and connection.

Holly Lucas spent over a decade as creative director of Australia’s most renowned hospitality group Lucas Restaurants, Holly relocated to Paris to establish Bureau of Innovation, a creative studio specialising in luxury event experiences. 

In 2025, BOI expanded into the collectible design space through a partnership with lifelong friend Sam Henley, founder of stone studio Agglomerati. Lucas brings expertise in brand storytelling and atmospheric experience, while Henley contributes technical precision and a material-led design approach honed through international collaborations and Italian fabrication. 
 
After a successful debut across international fairs including FRIEZE London, Downtown Design Dubai, and most recently NOMAD Abu Dhabi. Holly Lucas returns to her home city of Melbourne for Melbourne Art Fair February 2026.