Igniting Australia’s cultural landscape in partnership with Melbourne Art Fair for the fifth consecutive year, Holly continues to push boundaries with curated, artistically influenced experiences, seamlessly blending creativity, culture and connection.

Now based in Paris, Holly founded Bureau of Innovation (BOI) – a creative agency specialising in digital content, bespoke events and brand partnerships. With an eye for the unconventional, BOI crafts meticulously curated experiences at the forefront of fashion, art and luxury.

Operating at the intersection of innovation and culture, BOI has earned a reputation for delivering unique experiences with high-impact content that spark viral moments, drives social conversation and resonates deeply to leave long-lasting, brand impressions.